Orderly's Landing Page

Landing page to present Orderly’s SAS, the all-in-one order and payment management solution designed to boost productivity and profitability for restaurants, food trucks, and street food chains.
With Orderly’s SAS, we take a decisive step toward intelligent digitalization in the foodservice industry. Our solution not only automates order taking and payment processes but also delivers a scalable, secure platform that’s quick to deploy. Below, we detail how this landing page communicates each benefit and guides the visitor to take action.
1. Introduction and Value Proposition
- Impactful Title
- “Orderly’s SAS: Efficiency and Growth for Your Foodservice Business”
- Instantly conveys the key benefit: time savings and increased revenue.
- Clarifying Subtitle
- “An all-in-one order and payment software that simplifies your daily operations, from a food truck to a restaurant chain.”
- Primary Call-to-Action (Hero CTA)
- A “Try for Free” or “Schedule a Demo” button visible on first view.
2. Context and Problem
- Current Situation
- 70% of foodservice establishments still rely on manual processes or fragmented systems.
- Delays, transcription errors, and long queues can cost up to 15% of daily sales.
- Key Challenges
- Inefficient order taking.
- Reconciliation issues at checkout.
- Lack of scalability as the business grows.
3. Our Solution
- Agile Order Taking
- Intuitive interface: browse products by category, choose variants and customizations.
- Real-time confirmation: customer and kitchen always in sync.
- Simplified Payments
- Integration with local and international gateways (card, QR, e-wallets).
- Automated invoicing: digital receipts and accounting reports generated instantly.
- Guaranteed Scalability
- Cloud architecture: no limits on users or simultaneous orders.
- Flexible plans: from micro-entrepreneurs to multi-location franchises.
4. Technologies and Methodology
Component | Technology | Why? |
---|---|---|
Framework | Astro, Vercel | Ultra-fast static pages, SEO-friendly, minimal load time. |
Styling | Tailwind CSS | Modular design, easy maintenance, native dark mode. |
Deployment | GitHub Pages | Free hosting, automatic CI/CD, high availability. |
5. Key Features
- SEO-Optimized Testimonials Section
Fake (but realistic) reviews crafted with keywords to boost organic search rankings. - Distributed CTAs
Strategic buttons after each section (demo, catalog download, newsletter signup). - Visual Benefits
Icons and before-vs-after graphics illustrating the impact of adopting Orderly’s SAS. - 24/7 Support Guarantee
Access to online documentation, tutorials, and live chat assistance.
6. Step-by-Step Landing Structure
- Hero Section
- Hero image, title, subtitle, and main CTA.
- Problem VS Solution
- Two-column layout: manual processes on the left, Orderly’s SAS on the right.
- Visual Demo
- GIF or short video showcasing the order and payment flow.
- Testimonials
- Slider with user ratings and improvement metrics (e.g., “30% reduction in wait times”).
- Plans and Pricing
- Comparison table (Basic, Pro, Enterprise) with included features and “Get Started” button.
- Lead Form
- Fields: name, email, business type; button “Request Your Demo.”
- FAQ
- Answers to common questions about integration, pricing, and security.
- Footer
- Legal links, social media icons, development credits, and partner logos.
7. Added Value and ROI
- 2-Hour Implementation: No in-house IT required—just a Wi-Fi connection.
- Transparent Pricing: Free trial plan, single monthly fee with no hidden charges.
- Return on Investment: Studies show digital order management can increase revenue by up to 25% within the first three months.
With Orderly’s SAS, we offer far more than a set of static pages: we deliver a conversion strategy built on UX best practices, SEO, and immediate value demonstration. This landing page is crafted to:
- Capture Attention: Clear headlines and visual contrasts that communicate benefits instantly.
- Educate Visitors: Comparative sections and visual demos that validate the proposition.
- Drive Action: Repeated CTAs and straightforward forms to convert visits into qualified leads.
Next Steps for Marketing & Development Teams
- Validate final copy with the sales team.
- Prepare creative assets (images/GIFs) and finalize the demo video.
- Configure Netlify Analytics and Formspree for conversion tracking.
- Launch email and social media campaigns to drive traffic to the landing page.
Finally, this page not only presents a product but also lays out a clear journey that guides the visitor from discovery to purchase decision. With a focus on speed, usability, and persuasion, Orderly’s SAS is poised to become the essential tool for any foodservice business aiming for ordered, profitable growth.