High Quality Roofer Co
Malware recovery, cleanup, and web platform optimization for roofing services with backend integration via Google Apps Script.
This project consists of a website originally developed in WordPress, designed to promote roofing services and act as a strategic tool for lead generation through contact forms.
Initial State and Problematic Issues
The platform was delivered by the clients with severe technical deficiencies that hindered its correct operation and compromised the company’s image:
- Security Compromise: The WordPress installation had been hacked, resulting in the injection of malware, malicious files, and inappropriate explicit content within the site.
- Access Management: Administrative access credentials were non-existent or could not be located by the owners.
- Visual Issues: The style system (CSS) presented critical failures that affected navigation and the professional design of the page.
Actions Performed
To rescue the project, a comprehensive intervention plan was executed, which included:
- Sanitization: Mitigation and total removal of malware and injected files.
- Style Restoration: Correction of CSS errors to restore the site’s visual integrity.
- Optimization: Improvements in general site performance to ensure efficient loading.
- Data Cleanup: Removal of files and residual data generated by both the cyberattack and previous administrations.
Backend and Lead Generation
A custom solution for storing quotes was developed using Google Apps Script. The main objective is to process and save the information sent by users through the site’s forms in an external and secure manner.
Technical Challenge: WordPress - Apps Script Integration
During implementation, it was detected that the WordPress and Elementor ecosystem could not correctly interpret the responses sent by Google Apps Script. This caused data communication failures.
Implemented Solution: Custom Mini-Plugin
To resolve this incompatibility, a custom PHP plugin was developed to act as a communication bridge:
- Internal Webhook: The plugin generates an endpoint within WordPress.
- Data Redirection: It receives form information and redirects it via a webhook to Google Apps Script.
- Intermediate Architecture: This layer resolved the response interpretation problem, ensuring that the data flow was successful and transparent for the user.
SEO and Monitoring
A robust infrastructure for site tracking and positioning was implemented:
- Google Analytics: Full configuration for monitoring traffic and user behavior.
- Google Search Console: Connection and validation for indexing control.
- File Debugging: Multiple unnecessary and junk files were removed to optimize the site’s health for search engines, ensuring that the malware’s trail was completely erased.